Cogito Ergo Sum.

I'm a thinker.  I can't stop doing it.  I have insomnia and most of it is because I can't stop thinking.  When I was about 15 I figured out that my parents couldn't/wouldn't help me with my sleeping problems so one of the methods I looked into was biofeedback aka self-hypnosis.

What does this have to do with anything?  My background is business so when I'm in a business I'm wondering what their profit margin is, what are their hidden revenue streams, what can they do to increase profitability, and of course the ever popular etc.

Since I'm going to a gym more often lately I'm observing it and how it works.  How a business works and runs is fascinating to me, a well run business is very much a living and breathing organism.  A bad employee is very much a virus that you hope doesn't infect the others; I assume you can think of the other analogies.

I have one major problem with watching this gym and wondering how it could be improved; I have no clue about the business side of it.  I don't know much about lifting weights but I know more about that than how a gym operates on the business side.  I've been going there enough that I don't mind saying "Hi" and such to the people there (I'm really pretty shy) and I have to restrain myself to not pump them for information about the business model and numbers.

Today I saw something that my background was screaming to be wrong.  All of the personal trainers had a picture of themselves on the wall with information about them (I couldn't read it because of the distance) that I assume was things like where they got their training and such.  One of the trainers is a young and attractive lady, the picture had her full name.  I know that topless bars are a bit different and stalkers are a bit more common there but all I could think of was the possible danger.  In the clubs we encouraged the dancers to use a stage name and when the customer asked them for their real name to give a different fake one.  I know that businesses in the real world look at things differently but is the full name (for any of the trainers) really needed?