I was talking to my brother about restaurants recently and he said that a restaurant he used to work at would make their own honey butter. That got me to thinking about what a company can do to set them apart from the competition.
You can make your own dressings, flavored butter, ice cream, even your own butter. Put it on your menu that you make something from scratch and don't buy it. Might you run out? Might you make too much and it goes bad? It's a business and that might happen, deal with it. Anything you can make and put your own spin on can only increase business, unless you do it wrong. If you only make enough for the first five orders then rethink your plan.
For the holidays you could do a nutmeg butter for the table bread, for July 4th you could make your own barbecue sauce. Make your own barbecue sauce anyway, brag on your menu how you start with tomatoes and go from there. If it's popular buy some jars and sell it by the jar. I've actually wanted to make my own barbecue sauce with a base of mustard instead of ketchup.
There are so many little things in restaurants that can be done from scratch that the chains can't compete with. Most of the chains are promoting how wherever you are in the world the food will taste the exact same. Have a sensitive stomach but you can eat McDonalds? You can go anywhere and eat McDonalds safely. You might be bored going to certain countries and arranging your itinerary around meals at the Golden Arches but you can still do some things.
You can't compete with the biggies when it comes to consistency but you can do things they can't.
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